Apricot Lane | Interview | Charlotte NC Photographer
Last weekend I had the opportunity to work with Apricot Lane on at their birthday celebration for the Ballentine location in the Stone Crest Shopping center. It was such a great event! Apricot Lane boutique is the perfect place to find all the latest trends. Their stores are filled with the cutest clothes and their staff is helpful and friendly, which makes for an amazing shopping experience. I was so excited to to be able to interview Sarah O'Connor, director of marketing, and get her perspective on the latest and greatest with Apricot Lane, the fashion industry, and what SPECIAL OFFERS the have for Melissa Lynn Hunt clients!
Q: What is trending now in the fashion industry
A: Rompers and jumpsuits are huge. Print on print is also a must!
Q: What are the HOT colors right now?
A: Print is the HOT, especially bright colored tribal print. Brights and neons - 90s themed.
Q: What brands does Apricot Lane carry?
A: We have tons of vendors! Here are some of our top vendors: Micheal Stars, Mavi, Piko, Big Star, Veronica M, Rieley, Macbeth, Chaser. We also carry a ton of LA Vendors, which are up and coming designers!
Q: How important is it for a person to "own" their style during a photoshoot?
A: What you wear is an expression of you. How do you want people to perceive you? What makes you feel confident is going to make your personality shine through your fashion! We love styling women to make them feel beautiful.
Q: What do we have to look forward to in Apricot Lane's fall selection?
A: Jumpsuits Print on Print Western Wear Native American Inspired Fringe Global Chic
Q: What are the "must-haves" in a wardrobe?
A: A great pair of jeans The perfect white t-shirt Fabulous fashion forward piece each season - This season a printed kimono! Little black dress Appropriate underpinnings
Q: What sets Apricot Lane apart from other boutiques?
A: We offer complementary styling from head to toe. Our stylist are trained to help you dress and look your best. We offer a large variety of vendors that allow us to pick out the perfect outfit for everyone.
Q: Tell us about any monthly events at your store?
A: Promotions and events are just about weekly! We love to offer a great deal. My favorite events are our Shop for a Cause, where we help one of our customers raise money for the charity of their choice by offering a shopping event and donating some of the proceeds back to their charity. I also love a good Girlfriend Party! This event is a private party for a group of girlfriends where we style them together and offer them sips and light bites. The host girlfriend gets $10 towards their purchase for every girlfriend they bring that spends during the party!
Q: What special offer to you have for Melissa Lynn Hunt clients?
A: 10% off their purchase
Q: Do you offer styling assistance? Can someone make an appointment?
A: Yes, of course. We love to host one on one styling sessions. They can either call me at 704.614.5149 or email me at email@example.com
Melissa Lynn Hunt Charlotte NC Photographer